Glossary

Common terms explained in plain language.

Google Business Profile
The free profile that appears in Google Search and Google Maps when someone looks for your business, showing your name, address, phone number, hours, and reviews.
SEO
A set of practices that help a website or profile appear in search results when someone types words related to your business.
Local SEO
The part of SEO focused on appearing in searches made by people near your location, such as restaurants near me.
Landing page
A simple web page designed to get the person who lands on it to take one specific action, such as calling or leaving their information.
Call to action
The phrase or button that clearly tells the person what to do next, such as call now or message us on WhatsApp.
Lead
A person who showed interest in your business, for example by leaving their phone number or messaging you, but who has not purchased yet.
Conversion
The moment an interested person takes the action you wanted, such as buying, calling, or booking an appointment.
Engagement
The way people interact with your posts, such as comments, messages, and how often they share your content.
Branding
The set of colors, logo, tone of voice, and images that make your business look and sound the same everywhere.
Target customer
The description of the person your business primarily aims to serve, based on real needs and characteristics.
Review
The comment and rating a customer leaves about their experience with your business on platforms such as Google.
WhatsApp Business
The free version of WhatsApp designed for businesses, with a business profile, quick replies, and automatic messages.
Analytics
The numbers that show how your business or your posts are performing, such as how many people viewed or contacted you.
Referral
A new customer who comes to your business because another satisfied customer recommended you.
Profit margin
The part of the sale price that remains as profit after subtracting the direct costs of that product or service.
Overhead
The expenses your business pays regardless of how much you sell, such as rent, utilities, and certain wages.
Operating capacity
The amount of work your business can handle well, with the quality and timing you promise, without exhausting your team.
Customer data
Any personal information about a customer that your business stores, such as their phone number, email, or address.

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Glossary

Common terms explained in plain language.

Google Business Profile
The free profile that appears in Google Search and Google Maps when someone looks for your business, showing your name, address, phone number, hours, and reviews.
SEO
A set of practices that help a website or profile appear in search results when someone types words related to your business.
Local SEO
The part of SEO focused on appearing in searches made by people near your location, such as restaurants near me.
Landing page
A simple web page designed to get the person who lands on it to take one specific action, such as calling or leaving their information.
Call to action
The phrase or button that clearly tells the person what to do next, such as call now or message us on WhatsApp.
Lead
A person who showed interest in your business, for example by leaving their phone number or messaging you, but who has not purchased yet.
Conversion
The moment an interested person takes the action you wanted, such as buying, calling, or booking an appointment.
Engagement
The way people interact with your posts, such as comments, messages, and how often they share your content.
Branding
The set of colors, logo, tone of voice, and images that make your business look and sound the same everywhere.
Target customer
The description of the person your business primarily aims to serve, based on real needs and characteristics.
Review
The comment and rating a customer leaves about their experience with your business on platforms such as Google.
WhatsApp Business
The free version of WhatsApp designed for businesses, with a business profile, quick replies, and automatic messages.
Analytics
The numbers that show how your business or your posts are performing, such as how many people viewed or contacted you.
Referral
A new customer who comes to your business because another satisfied customer recommended you.
Profit margin
The part of the sale price that remains as profit after subtracting the direct costs of that product or service.
Overhead
The expenses your business pays regardless of how much you sell, such as rent, utilities, and certain wages.
Operating capacity
The amount of work your business can handle well, with the quality and timing you promise, without exhausting your team.
Customer data
Any personal information about a customer that your business stores, such as their phone number, email, or address.