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How to show up with truthful information where people look for you, and advertise with a clear, honest plan.
Google Business basics
How to claim, verify, and maintain your free Google Business Profile—and distinguish it from paid advertising.
Foundation · 15 min
Advertising fundamentals
Compare free business pages and organic posts with paid Yelp and Meta ads; set a goal, budget, and audience before spending.
Foundation · 15 min
Local SEO basics
Local discovery begins with accurate information and business profiles the owner controls.
Practical · 5 min
Product photography basics
Clear, original photographs help customers understand what you actually sell.
Practical · 5 min
Short video basics
A short video can demonstrate a skill, show a product, or answer a common question.
Practical · 5 min