EssentialNow12 min
Who is your customer
Your message, your profile, and your ads all depend on knowing who you are talking to.
Your actionWrite your customer description and use it in everything you publish.
Open lesson: Who is your customerCargando página / Loading page…
Learning path
“I've decided to do it. Now I need to know what comes next.”
The goal of this path: build the foundation correctly and become ready to serve with excellence.
Your path, point by point
All three paths run through the same school. What changes is the order, the depth, and what is worth doing first at your stage.
Our method
After this path
“I already own a business” goes deeper into responsible profit, reputation, service, and the way you operate.
The lessons are the same across all three paths: what you already learned still counts, and you never start from zero.
Go to “I already own a business”Practical learning. Bilingual. No cost.
Learn at your own pace, in Spanish or English, and come back whenever you need to.
Find my pathLeonix educates and guides. For legal, tax, or financial decisions, consult a licensed professional.
Checkpoint 01
Your idea, the problem you solve, the people you serve, and the alternatives they already use.
Sharpen who you serve so everything else becomes clearer.
EssentialNow12 min
Your message, your profile, and your ads all depend on knowing who you are talking to.
Your actionWrite your customer description and use it in everything you publish.
Open lesson: Who is your customerQuick lookNow10 min
Make sure your first customers are paying for a real problem.
Your actionState in one sentence the problem your first customers want solved.
Open lesson: What problem do you solve?EssentialNow11 min
Learn from your first buyers and from the people who asked and did not buy.
Your actionTalk with 3 people this week and write down their exact words.
Open lesson: Talk to real customersQuick lookSoon11 min
Before you set prices, look at your customer's other options and what you can serve better.
Your actionVisit one alternative as a customer and write down, with the date, what anyone can see.
Open lesson: Know your competitionCheckpoint 02
Identity, brand, and business foundations, including which licenses and permits to look into.
Get your business identity and foundations in order.
EssentialSoon5 min
Your identity connects your promise to your actual offering.
Your actionWrite one sentence describing your business and use it consistently.
Open lesson: Branding basicsCheckpoint 03
Fair pricing, numbers, operations, capacity, and customer experience.
Get your prices, your records, and the way you serve customers ready.
EssentialNow12 min
From month one, separate what comes in from what remains to sustain the business.
Your actionStart today writing down revenue and costs in one place.
Checkpoint 04
Google, Yelp, website, social media, messaging, and reputation.
Become easy to find and easy to contact from day one.
EssentialNow10 min
Get your name, phone, address, and hours matching everywhere from the start.
Your actionCreate your master document with your business information.
Checkpoint 05
Honest marketing, referrals, advertising with a clear purpose, and measurement.
Take your first marketing steps with a truthful message and a clear goal.
EssentialLater15 min
Before paying for your first ad, define what you will say truthfully and what it should achieve.
Your actionDefine a single goal for your first ad.
Open lesson: Advertising fundamentalsCheckpoint 06
Records, insurance, taxes, employee obligations, data, and professional help.
Know what to verify, and with whom, before it becomes urgent.
EssentialSoon5 min
Protect the information your community entrusts to your business.
Your actionReview access controls, backups and multifactor authentication using FTC guidance.
Open lesson: Customer-data protectionCheckpoint 07
What to learn or do now, and how to keep moving forward.
Put together your launch plan.
EssentialSoon5 min
Customer referrals follow good experiences.
Your actionPrepare an easy-to-share link and ask permission before contacting anyone.
This is how the school is designed: understand, put it into practice, lean on the AI assistant you prefer, verify what matters, and move on to the next step.
EssentialSoon5 min
Show products and services with clear, original images.
Your actionTake three real photographs and review them on a phone.
EssentialSoon12 min
Decide how much work you can take on before you open the door.
Your actionSet how many customers or orders you can serve well each week.
Open lesson: Healthy boundaries and capacityEssentialSoon5 min
Understand costs and capacity before expanding your services.
Your actionCalculate time, materials and overhead for a real service.
Open lesson: Profitable-service basicsEssentialNow15 min
Show up where people search: your profile is the first thing many will see.
Your actionCreate or claim your profile and complete it with real information.
EssentialSoon12 min
Get ready to respond quickly when your first messages arrive.
Your actionSet up your profile, welcome message, and quick replies.
Quick lookLater12 min
Your first reviews will come soon; it helps to know how to respond.
Your actionKeep the response template ready for when your first review arrives.
EssentialSoon5 min
A consistent digital presence makes your business easier to find.
Your actionCheck your information on Google, Bing, Apple and your Leonix profile; consult their official guidance.
Open lesson: Local SEO basicsEssentialSoon5 min
A short demonstration can explain your offer without exaggeration.
Your actionRecord a short video with one clear message and appropriate permissions.
Open lesson: Short video basicsEssentialSoon5 min
Learn to distinguish visits, inquiries and sales.
Your actionCompare three useful metrics over two weeks.
Open lesson: Simple analytics