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Learning path
“I have an idea, but I don't know where to start.”
The question on this path: can this truly serve someone, sustain itself, and what should I understand before I spend heavily?
Your path, point by point
All three paths run through the same school. What changes is the order, the depth, and what is worth doing first at your stage.
Our method
After this path
“I'm getting started” picks up what you already know about your customer and your numbers, and turns it into your business foundations.
The lessons are the same across all three paths: what you already learned still counts, and you never start from zero.
Go to “I'm getting started”Practical learning. Bilingual. No cost.
Learn at your own pace, in Spanish or English, and come back whenever you need to.
Find my pathLeonix educates and guides. For legal, tax, or financial decisions, consult a licensed professional.
Checkpoint 01
Your idea, the problem you solve, the people you serve, and the alternatives they already use.
This is where it all starts: confirm your idea solves a real problem for someone.
EssentialNow10 min
Before the product, the problem: what do you take off whose hands?
Your actionWrite the problem in one sentence, without mentioning your product.
Open lesson: What problem do you solve?EssentialNow12 min
Before you spend, find out who your idea would truly serve.
Your actionDescribe in one sentence the person who most needs what you want to offer.
Open lesson: Who is your customerEssentialNow11 min
Your idea is an assumption until you talk with real people.
Your actionTalk with 3 people this week. Ask about what already happened to them, not about your idea.
Open lesson: Talk to real customersEssentialSoon11 min
What do people use today instead of what you would offer?
Your actionList 3 alternatives, including “do nothing”, and visit one as a customer.
Open lesson: Know your competitionCheckpoint 02
Identity, brand, and business foundations, including which licenses and permits to look into.
For now, just understand which foundations you will need; you don't have to file anything yet.
EssentialSoon5 min
Your identity connects your promise to your actual offering.
Your actionWrite one sentence describing your business and use it consistently.
Open lesson: Branding basicsCheckpoint 03
Fair pricing, numbers, operations, capacity, and customer experience.
A first look at costs, fair prices, and the time you truly have.
Quick lookSoon12 min
A first look at whether your idea can sustain itself with real numbers.
Your actionList what it would cost to deliver your product or service one single time.
Checkpoint 04
Google, Yelp, website, social media, messaging, and reputation.
Learn where your customers will look for you when the time comes.
EssentialSoon5 min
A consistent digital presence makes your business easier to find.
Your actionCheck your information on Google, Bing, Apple and your Leonix profile; consult their official guidance.
Open lesson: Local SEO basicsCheckpoint 05
Honest marketing, referrals, advertising with a clear purpose, and measurement.
It is not time to advertise yet; first understand who you serve and whether the idea can last.
EssentialSoon5 min
A short demonstration can explain your offer without exaggeration.
Your actionRecord a short video with one clear message and appropriate permissions.
Open lesson: Short video basicsCheckpoint 06
Records, insurance, taxes, employee obligations, data, and professional help.
Learn which questions to ask before committing money.
EssentialSoon5 min
Protect the information your community entrusts to your business.
Your actionReview access controls, backups and multifactor authentication using FTC guidance.
Open lesson: Customer-data protectionCheckpoint 07
What to learn or do now, and how to keep moving forward.
Turn what you learned into a first practical plan.
EssentialSoon5 min
Customer referrals follow good experiences.
Your actionPrepare an easy-to-share link and ask permission before contacting anyone.
This is how the school is designed: understand, put it into practice, lean on the AI assistant you prefer, verify what matters, and move on to the next step.
Not your path?I already own a businessSee all three paths
EssentialSoon5 min
Show products and services with clear, original images.
Your actionTake three real photographs and review them on a phone.
Quick lookLater12 min
Think about how much real time you can commit before you promise anything.
Your actionWrite down how many hours a week you can give your idea without neglecting everything else.
Open lesson: Healthy boundaries and capacityEssentialSoon5 min
Understand costs and capacity before expanding your services.
Your actionCalculate time, materials and overhead for a real service.
Open lesson: Profitable-service basicsEssentialSoon5 min
Learn to distinguish visits, inquiries and sales.
Your actionCompare three useful metrics over two weeks.
Open lesson: Simple analyticsEssentialSoon15 min
Learn to explain your offer and choose channels with clear goals.
Your actionDefine your first campaign goal before buying advertising.
Open lesson: Advertising fundamentals